Why do you need to conduct multicultural research? Ask yourself the following questions:

Do opportunities/needs exist in one or more ethnic groups for your organisation's products or services

• Which ethnic groups should be researched/consulted?
• What is the best mode of entry to particular ethnic groups?
• What is the market potential in these ethnic groups?
• What type of communications/marketing strategy should your organisation adopt?
• What needs can your service/product realistically meet in these ethnic groups?
• Can enough of the ethnic group access/afford the service/product?
• What values are relevant to the use/purchase of the service/product?
• How can we convert our research findings to a communications or marketing strategy?

Below are some examples of research projects MMM has undertaken:

Examples of clients we have provided research projects include:

Agency	Topic	Detail
A Multinational Money Transfer Company	Brand awareness and attitude on money transfer service	Conducted 4 focus groups within the Chinese community in Sydney.
A multinational financial services company	Views of Muslim community towards superannuation	Conducted 16 interviews with Muslim community members and 6 Muslim community leaders
Commonwealth welfare agency	Evaluation of effectiveness of communication materials	1000 face-to-face targeted interviews with CALD members, 100 face-to-face in-depth interviews with community organisations, 20 language groups
State agency on natural resources	Research on CALD in natural resources management	Literature review and 9 telephone interviews with welfare, religious and farmers groups
Not-for-profit organisation on children	Evaluation of media and education campaign	215 random telephone interviews, 525 face-to-face street polls, 35 in-depth telephone interviews with health professionals, 5 language groups in urban and regional locations
State agency on waste management	Attitude on waste management among small business	6 focus groups across 3 language groups
Community organisation	Evaluation of welfare services	6 focus groups and 2 community consultation meetings

Examples of clients we have provided research projects include:

Western Union	Zurich Financial Services	Centrelink
NSW Lotteries	NSW Sport & Recreation	Department of Agriculture, Fisheries and Forestry
Department of Lands and Water Conservation	Australian Centre for Languages	NSW Road and Traffic Authority
NSW RailCorp	South Sydney Waste Board	Hawkesbury Nepean Catchments Management Trust
Independent Commission Against Corruption	NSW Department of Ageing and Disability	St George Migrant Resource Centre
National Food Authority	Sydney Airport	Telstra
Optus	Blue Gecko	Heinz

MMM is on the preferred research supplier list for Tourism Australia.

MMM prides itself on the high quality of its services:  

To emphasise what we see as a key difference between MMM and other service providers, we offer the ‘MMM Guarantee’:

• MMM uses experienced native-speaking researchers to provide the highest standard of research services
• MMM builds in rigorous independent and in-house checking procedures to ensure our research are 100% culturally relevant and appropriate
• As a member of the Market Research Society of Australia, MMM adheres to its code of ethics when conducting research activities

MMM has performed research services in over 30 languages:

Arabic	Assyrian	Bosnian	Croatian
Czech	Danish	Dutch	Filipino
French	German	Greek	Hungarian
Italian	Japanese	Khmer	Korean
Lao	Macedonian	Maltese	Persian
Polish	Punjabi	Russian	Serbian
Simplified Chinese	Spanish	Traditional Chinese	Turkish
Vietnamese

Our team of experienced consultants and analysts is supported by in-house resources an data collection services including the following:

• 10 multilingual CATI stations
• We have the capacity to conduct CATI and online research in more than 30 languages
• Face-to-face/CAPI interviews in over 10 languages
• Multilingual qualitative depth/group recruitment and moderation