Cross-cultural training helps executives, on-site managers, marketers and sales people to understand the basic of local cultures and the implications for communicating with non-English-speaking clients or staff. Cross-cultural training can improve both internal and external communications.
Internal: Effective cross-cultural training encourages appropriate interpersonal skills and behaviours within a diverse workforce and helps avoid
- Communication problems that can result in hostile and unproductive behaviour
- Misinterpretation of work procedures, leading to errors, frustration and low morale
External: Cross-cultural training helps improve team morale, productivity and overall business performance by teaching executives and sales teams:
- How to get in touch with a new market whose first language is not English
- How to negotiate with clients who cannot speak English
"Your presentation was relevant, engaging, and provided the network with a valuable opportunity to learn about the developments in working with culturally and linguistically diverse communities. The network expressed their appreciation of your presentation, and the interesting perspectives you were able to impart."
- Pam Albany, NSW Health Department
"It opened my eyes to Chinese culture, and the presenter’s knowledge was excellent. It was interactive and in a small group, so there was open and frank interchange."
- David Peattie, Hasbro
Our training focuses on:
- Understanding the cultural diversity in Australia and that of your target markets and audiences overseas
- How to sell to or communicate with NES clients or staff effectively and without risk of misunderstanding or misinterpretation
- Distinguishing the myths from the facts in relation to non-English-speaking clients that could affect your ability to communicate with them effectively
- The principles of culturally appropriate and user-friends services and products
You can choose from one of our highly successful standardised workshops or have us work with you to develop a specialised workshop to meet your particular needs.
Our Standardised Workshops, priced as low as $298 per person for a half-day workshop, enable you to train the maximum number of people on the most important aspects of cross-cultural communication and marketing. You can send employees individually to our scheduled workshops or, if you have at least five employees who will attend, schedule your own workshop.
Currently, we offer three standardised workshops:
Personalised Workshops are particularly useful when you have particular objectives you want to me for your sales people who work with NES clients or executives who must deal with local suppliers and employees. For our personalised workshops, we:
- Work with you to establish your objectives.
- Conduct a pre-training survey of participants to determine current strengths and weaknesses.
- Tailor-make the workshop to meet your objectives, including inviting relevant guest speakers, where applicable.
Prices for personalised workshops vary depending on the length of the training but begin at $3500 for development and one presentation of a half-day workshop.
Call us today for a free consultation about which standardised workshops may be most effective for your needs, or to discuss developing a personalised workshop.
